The run down
Every business expects results from their marketing, but not all results are created equal. There are a lot of marketing agencies out there that like to sell what we call, “vanity metrics” (reach, impressions, clicks, etc)… All of which don’t matter (by themselves)!
Anyone can get a Facebook ad account and spend money on “clicks”. So why would you pay a marketing agency to do it for you? You shouldn’t, especially if they’re not getting you the results that matter… customers!
The focus needs to be on results that help you grow your bottom line. With that said, let’s scroll down to see how it’s done!
How Our Process Works – Step 1
Understanding Your Business
This is REALLY important… Not just for us, but for you, the business owner! Not knowing who and what is moving the needle in your business will hinder your marketing and prevent you from advertising effectively.
- Do you know where your leads/sales are coming from?
- What are your conversion rates?
- What do your buyers look like? (Age, gender, location, interests, behaviors, etc.) The more detailed the better!
- How much is a new customer or client worth to you over the first 6 months, a year, 2 years…?
- What products or services are driving the majority of your revenue?
We’re a big fan of the 80/20 rule and it applies to every facet of your business. On our free strategy call we’ll go through all of this together and by the end of it you’ll have a clear understanding of whats going on.
From this session alone, We’ve had business owners realize where they were losing money and how to quickly turn that around!
How Our Process Works – Step 2
It’s Time For A Killer Strategy
Now that we have a good understanding of your business, we can come up with a marketing strategy for your business. This is a critical step a lot of businesses overlook and rush through. Your strategy is going to make or break the effectiveness of your advertising. Lucky for you, this is where we come in and pave the way.
We’ll come up with the main objective and goals of the campaign (leads, appointment, calls, sales, etc.) and layout the whole funnel. The landing pages, the offer, the targeting, the distribution plan, to the remarketing strategy… We’ll build out the campaign and funnel to fit your business model like a glove.
There’s a lot that goes into this and 80% of your success lies within this step!
How Our Process Works – Step 3
Proper Execution Brings Maximum Results
Now that we have a solid strategy established, it’s time to execute it.
This is where we’ll develop your high converting funnel (landing pages), integrate it with your email service provider (or CRM), come up with compelling direct response ad copy, design your ad creatives (images, ads, video, etc.) and setup all necessary ad channels (Facebook, Instagram, YouTube, Google Ads, etc.)
Lastly, it’s time to check everything and make sure it’s working… dot our I’s, cross our T’s and get ready to launch.
How Our Process Works – Step 4
Monitor & Optimize Campaign
Now the fun begins… Just because we have the campaign up and running doesn’t mean we sit on our hands now. We’re not really the “set it and forget it” type of people.
1 out of 10 campaigns will instantly start producing… But it doesn’t happen often. So what do we do? Well, I’m glad you asked… At this point we start to monitor/analyze the data and performance of the campaign. Just like a doctor diagnoses you by your symptoms and then treats you, we’ll be doing to same. We’ll know exactly what needs to be tweaked and adjusted by the campaign symptoms. (the data… High CPC’s, low CTR’s, high CPL’s, low engagement, etc.)
Imagine if for every dollar spent in advertising you made back $5 dollars. What would that do for your business? This is what’s possible… and this is why our clients happily pay us. With that said, you need to also remember that Rome wasn’t built in a day 😉
How Our Process Works – Step 5
The Results Are In
At this point we have the campaign optimized and humming. You can literally turn this campaign off/on by the push of a button and instantly start producing results for your business. That’s as close as you’re going to get to results on demand! Think about that for a second…
This process we walked you though is exactly what you need to do to profit from your marketing and advertising. There are no shortcuts, no magic wand, or cheap solution that will get you these results… Just hard work and smart marketing peeps like us. Your business deserves this, you deserve this!
Click the button below to schedule a free strategy call with us.