Is Your Agency Missing a $50K+ Opportunity?

You're spending $10K-$20K/month on an agency. Growth is... fine. Not terrible. Not great.

But you can't shake this feeling: Am I overpaying for underwhelming results?

Here's the problem: You have no objective way to tell.

They send reports. They're responsive in Slack. They explain their work. But when you ask the hard question ("What's actually working and what needs to change?") you get dashboards, not decisions.

Meanwhile, you're 8 months deep and $120K in, and you still don't know if you're getting your money's worth.

I'll tell you in 7 days.

This is for:

• •DTC brands spending $50K+/month on paid ads
• •Doing $1M-$5M+ in annual revenue
• •Currently working with an agency (or considering firing one)

If that's you, keep reading. If not, this won't help you.

Here's Why You Can't Tell If Your Agency is Good

Agencies aren't trying to rip you off. But their business model creates three problems that cost you money:

1. You're funding their overhead, not your growth

That $15K monthly retainer breaks down like this:

• •15-20% goes to their sales team (who sold you)
• •10-15% covers account management (who explains things to you)
• •20-25% disappears into overhead (office, software, admin)
• •40-50% goes to actual execution

You're paying $15K to get $6K-$7K of work. Every month.

2. You get whoever's available, not who's best

Agencies staff projects based on utilization rates, not fit. That junior media buyer managing your account? They're learning on your dime while juggling 11 other clients.

3. Their incentive is retention, not results

The easiest way for an agency to lose a client is to change too much, too fast. So they optimize for "no surprises" instead of breakthrough performance.

The result: You plateau. They stay comfortable. And you keep wondering if they're worth it.

The Solution: A 7-Day Agency Audit

I've managed $100M+ in ad spend and reviewed countless agency relationships for DTC brands, from startups spending $10K/month to established brands scaling to $1.5M/month on a single channel.

Not every brand can scale to this level, but when you have the right economics and cross-channel strategy in place, this is what's possible.

In 7 days, I'll get inside your accounts and tell you exactly what's happening.

Here's what you get:

My Guarantee: You Either Win Big or Make $500

I've never had to pay the $500. Why?

Because there's always something:

• •Broken conversion tracking costing 20-30% of ad spend
• •Traffic campaigns when you should be running conversion
• •Missing cross-channel attribution worth $50K-$120K+
• •Wasted spend on poorly structured campaigns
• •Overpaid specialists (like $3,500/month for email worth $1,200)
• •Stale creative with no testing framework

I'll find it. It's always there.

And here's the kicker: If you hire me as your fractional CMO after the audit, the full $2,500 is credited toward your first month.

So you're either:

• •Getting a free audit (if you hire me)
• •Getting $10K+ in found opportunity (if you don't)
• •Making $500 profit (if I somehow fail)

The worst case is you make money. The best case is 10x growth.

The Pattern I See Everywhere

A few years ago, I audited a drinkware startup paying $15K+/month to a multi-channel agency. They were stuck at $20K-30K/month in total revenue. The agency said they couldn't scale.

Here's what the agency reported:

• •Meta Ads: 1.8x ROAS
• •Agency recommendation: "Pull back spend, economics don't work"
• •Google + Email: Managed separately, minimal results
• •Amazon (self-managed): Growing inconsistently

The agency's critical mistake:

They were measuring Meta in isolation. Looking at 1.8x ROAS and saying "can't scale."

But they completely missed that Meta was driving Amazon sales. People saw the ads, then searched for the brand on Amazon. When Meta spend increased, Amazon sales spiked.

What they actually missed:

When we factored in the cross-channel lift, true ROAS was 3.5-4x, not 1.8x.

The agency was managing both Meta and advising on Amazon, but they never connected the dots. They didn't understand incrementality. They just looked at Meta in a silo and said "doesn't work."

That one blindspot was costing them 10x growth.

What we fixed:

The results:

• •Revenue went from $20K-30K/month to $250K-300K/month in 90 days
• •Scaled 10x+ in ad spend
• •Broke through from startup phase to real growth

The real problem:

The agency had "specialists" managing each channel. But nobody:

• •Owned the full customer journey
• •Understood cross-channel attribution
• •Asked "What's driving our Amazon spikes?"
• •Saw that Meta was the growth engine for everything

They were executing channels. Nobody was solving the business problem.

Your agency might be making the same mistake right now.

That's why you need an audit from someone who owns the full funnel, not just one channel.

What Happens Next: Three Possible Outcomes

Option 1: Your Agency is Actually Good

(Rare, but it happens)

Great. I'll show you how to optimize the relationship, push them harder in the right areas, and fill the strategic gaps they're not covering. You keep your agency, get better results.

Option 2: Your Agency is Mediocre

(Most Common)

They're executing channels but missing the strategic layer, like the cross-channel attribution in the case study above. We have two paths:

• •Path A: They fix it with me managing them as your fractional CMO, or
• •Path B: We transition to a better model

Option 3: Your Agency is Bleeding You Dry

We build a new system. Either I take over as your fractional CMO with proven frameworks and managed specialists, or I help you hire the right team in-house.

Either way, you save $5K-$13K/month while getting senior-level strategic execution and better results.

Why Listen to Me?

I've audited countless agency relationships over 15 years of doing performance marketing for DTC brands.

Here's what I see in almost every audit:

• •Agency A runs Meta, reports isolated ROAS
• •Agency B runs Google, reports isolated ROAS
• •Nobody tracks cross-channel lift
• •Nobody sees how channels drive each other
• •Result: Massive underinvestment in the channel creating the most total business value

My track record:

• •Managed $100M+ in ad spend across 50+ brands
• •Scaled brands from $10K/month → $1.5M/month in ad spend
• •Specialized in cross-channel attribution and incrementality (the stuff most agencies don't understand)
• •Worked across categories: Outdoor gear, hunting, fashion, subscription, CPG, drinkware, fitness, new-to-market products

What I do differently:

I own the full customer journey, not just individual channels. That means understanding how Meta drives Amazon sales, how paid drives organic, how your email list grows from paid acquisition, how all your channels work together to grow the business.

Most agencies execute channels. I solve business problems.

The Investment

$2,500 for the complete audit + 60-minute debrief.

If you decide to work with me as your fractional CMO after the audit, I'll credit the full $2,500 toward your first month.

If I don't find at least one opportunity worth $10K+ annually, you get your money back plus $500.

Book Your Agency Audit

I only take on 3-5 clients at a time, and I'm selective about who I work with. Not every brand is a fit.

Next available audit starts [DATE]. I typically have 1-2 slots per month.

P.S. Yes, I'm serious about the $500. I've built my business on delivering results, and I back it up with my own money. If you're not blown away by what I find, you profit. Simple as that.