Marketing Insights

Strategic advice on demand generation, customer acquisition, and scaling your marketing.

How Meta's Andromeda Update Changed Everything (And How to Fix Your Ads)
Paid Advertising

How Meta's Andromeda Update Changed Everything (And How to Fix Your Ads)

Meta's Andromeda update tanked Facebook ad performance for thousands of advertisers in August 2025. Learn what changed, why your ads stopped working, and the exact strategies to fix them.

22 min read
meta andromedafacebook adsmeta ads algorithm
What is Fractional Marketing? Complete Guide for Growth-Stage Businesses
Marketing Strategy

What is Fractional Marketing? Complete Guide for Growth-Stage Businesses

Discover how fractional marketing provides executive-level strategic leadership without the C-suite price tag. Learn if a fractional CMO is right for your growing business.

14 min read
fractional marketingfractional cmofractional chief marketing officer
What's Really Killing Your Meta Lead Quality (And What to Do About It)
Paid Advertising

What's Really Killing Your Meta Lead Quality (And What to Do About It)

If you're spending $20K+/month on Meta ads and drowning in garbage leads, you're not alone. Cost per lead jumped 21% while conversion rates dropped 11%. Here's what changed and how to fix it.

18 min read
meta adsfacebook advertisinglead quality
Marketing Strategy

Why 73% of SaaS Companies Track the Wrong Metrics (And How to Fix It)

Most SaaS companies drown in data but starve for insight. Learn why tracking vanity metrics kills growth and discover the 3-tier framework elite teams use to predict revenue.

6 min read
saas metricsmarketing analyticsvanity metrics
Marketing Strategy

7 SaaS Metrics That Actually Predict Revenue (Formulas & 2025 Benchmarks)

Deep dive into CAC, LTV, MRR, pipeline velocity and more. Learn the formulas most companies get wrong, 2025 benchmarks by stage, and how elite teams calculate these metrics.

8 min read
saas metricscac ltv ratiomrr growth
Marketing Strategy

From Metrics to Growth: Your 90-Day SaaS Implementation Roadmap

How elite SaaS teams use metrics to drive decisions. Includes common calculation errors, 90-day implementation roadmap, real examples, and when to get help.

7 min read
saas implementationmarketing analyticsdata infrastructure